![]() They shifted to the font style Futura Bold. Nike’s team experimented with font style in this era. The Nike logo contained the brand name all in lowercase letters, which seems like a striking logo design with the curved swoosh. ![]() This year, people made it clear that the iconic swoosh is way better and more impressive than the previous design. Nike’s first visual was a lettermark logo design that featured its original name, “Blue Ribbon Sports.” The interlacing initials “BRS” stayed atop the company’s wordmark.Īlthough the design only contained three letters and was shown in a black and white palette, it looked pretty complicated, and the founder decided to change it in the following years. Despite the simple appearance, the logo has had multiple revisions since its first release. The Nike Swoosh is one of the unique icon designs in history. So, that became the start of Nike’s impressive marketing scheme for their brand. Being chased by the deadline, the co-founder of Nike approached Davidson in 1971 to craft the logo. It’s Carolyn Davidson, a graphic design student at Portland State University. ![]() But who is the artist behind the iconic design? Nike’s logo can be seen everywhere - from caps and shirts to socks and shoes. With the rate of $2 per hour, who would have thought that this iconic logo design would, later on, become one of the world’s most recognizable icons? Nike Logo Designer Nike gave her a portion of their stock a decade later. Sounds unbelievable, we know, but that’s how much Carolyn Davidson, designer of the swoosh, asked for the fee for her work. Strong meaning for behind a tagline, right? How Much is the Nike Logo Worth?Ĭan you guess the price of the Nike Swoosh Logo? Acquiring the logo costs $35 only! Dan Wieden, the pitcher of the slogan, shared in an interview. But here’s a spine-chiller: Gary Gilmore’s, the Utah serial killer, last words inspired the famous slogan.īefore Gilmore’s death sentence in 1977 for theft and murder, he allegedly said, “let’s do it. The tagline has become outstandingly popular and was part of the top 5 ad slogans of the 20th century. Whenever you see or think about the Nike swoosh logo, you often find yourself saying its famous slogan: Just Do It. Nike sells a wide range of products for sports that is identified easily through its creative logos, including the most popular sports shoes with the Nike symbol. Yes, you read that right! The company was formerly called Blue Ribbon Sports and was renamed in 1978 as Nike, along with its curved check mark called the ‘swoosh.’ But did you know that Nike was not the company's original name? Brief History of Nikeįor decades, the Nike brand established itself as a household name in the footwear and apparel industry. But have you ever wondered about the origins of Nike’s logo?Īs one of the famous logos, let’s look at where the Nike logo started. Talking about a simple, timeless, and classic logo, Nike builds an identity that is impossible to forget. When we think of famous athletic companies worldwide, Nike is one of the most recognizable brands - thanks to its unique logo.
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